BORN IN ATLANTA
TRAP
ATL moves different — Trap made it loud. A pulsing beat, a street-made sound.
Playlist
Where 808s Shook a-town
Before Trap took over the world, its sound was unfiltered and straight from the streets.
Playlist
Trap isn’t just a genre …
… it’s a movement. With every drop, every beat, it pushes forward — louder, harder, unstoppable.
The 808
A comeback nobody saw coming.
the streets became the beat
The word "Trap" comes from Atlanta slang for drug houses, where the hard beats matched the hard life.
“Trap is all about thriving, grinding, and keeping it 100.”